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Be Breast Aware: The importance of Awareness

In summer 2010, Avon’s passionately dedicated network of District Managers and Representatives distributed 350,000 of Avon’s Rosie the Crusade bear along with early detection breast cancer messaging, generously provided from Rethink Breast Cancer’s Touch, Look Check program. The event was a success, providing women from across Canada with valuable information.

In fall 2010, Avon continued to spread the word and partnered with Willow Breast Cancer Support Canada, helping to print and distribute its Be Breast Aware information booklet nationally, making it available in 9 different languages. Thanks to this outreach, women in communities that might not have access to resources in their language were now receiving the information they needed. To request a copy of the Be Breast Aware booklet in English, French, Arabic, Bengali, Farsi, Mandarin, Portuguese, Punjabi or Spanish, please visit www.willow.org.